A clearer language for search.

Short, practical definitions for terms used across search, AI discovery and digital measurement.

Answer Engine Optimization: A practice for structuring useful, accurate information so answer-led search experiences can interpret and retrieve it.
Generative Engine Optimization: Work that improves how generative search systems interpret and retrieve information about a brand and its expertise.
Entity SEO: The practice of clarifying people, organizations, products and concepts and the relationships between them.
AI Search Visibility: The observable presence of a brand or its information in AI-assisted discovery and answer experiences.
Canonical URL: The preferred URL for a page when multiple URL variants could represent similar content.